An elephant in a laboratory setting with scientists and researchers working on or near the elephant.

It was all a dream.

Macy & Tailor began in 2017 with a simple belief from our founders: snacks could be better.

We saw an opportunity to bring something new to the snack aisle — food that felt fun, full of flavour, and made for the way people actually snack. Something you’d be proud to put on a platter, happy to pack in a lunchbox, and quick to open when friends or family drop by.

We started with our Pressed Pretzels: thin, crispy, baked, and made for crunch lovers. That first snack sparked a bigger obsession — to keep creating snacks that are bold, delicious, and a little unexpected.

Today, Macy & Tailor is sold in major supermarkets across Australia and New Zealand. But our goal has always been bigger than supermarket shelves.

We want Macy & Tailor to be shared in every home — passed around the table, opened at parties, packed for adventures, and reached for when snack time calls.

We’re here to make everyday snacking better.

The Crunch Code

  • A woman with colorful hair about to bite a small pretzel with salt, smiling showing her teeth.

    No Boring Bites

    Snacks should never feel like an afterthought. We chase bold flavour, big crunch, and those “just one more” moments.

  • People share pretzels at a snack table with fruit, cheese, orange juice, and sunglasses.

    Better Made, Better Shared

    We keep things simple — quality ingredients, plenty of crunch, and snacks made for sharing.

  • Various bowls of potato chips, snack sticks, and onion rings on a yellow surface, with a hand reaching into a bowl of potato chips.

    Always Something New

    From pressed pretzels to plantain chips, we’re always dreaming up the next snack obsession.